How to use online reviews to better evaluate a business:

And if you’re still skeptical, ask friends on Facebook, Twitter and LinkedIn for personal recommendations.

  • Does the reviewer post reviews for other businesses with “cut-and-paste” language? This can be a red flag. One way to identify a legitimate review is to read this person’s reviews of other businesses, products, or services. If they use the same cut-and-paste language in every review, this may be a paid reviewer putting out false information.
  • Does the business have at least 2 dozen reviews? You should expect more than one person’s opinion. This will help you evaluate any credible trends. A small handful of reviews isn’t enough to separate one person’s opinion versus a broader overall issue with the business you are reviewing.
  • How old are the reviews? You should consider how long a review has been posted. If the review is negative and has been posted for one year, two years or longer, take into account that the business may have changed their approach and improved. Look for more current reviews to identify any trends.
  • Are the reviews excessively negative or positive? If every single review you read about a business is glowing, or every single one is negative, then you know something's wrong. Consider throwing out the excessively positive and negative. Let's face it: there are people who will find something to be grumpy about no matter what. And others love life and always write in superlatives. But over time, you can glean good insight from the collective reviewers.

Go directly to the source! At Vector Security, we care about our customers and want to hear from you directly. Contact us to tell us what is on your mind instead of taking to review sites where we, in most cases, will not be able to respond to your concern as quickly or even directly on sites that do not allow for responses to reviews.