Vector Security Wins SAMMY Awards for Integrated Installation of the Year and Best Broadcast Advertisement
Awards presented by ‘Security Sales & Integration’ Magazine at ISC West Conference in Las Vegas
PITTSBURGH, April 16, 2015 – Vector Security, the leading provider of intelligent security solutions tailored to the needs of its customers, won top honors for Integrated Installation of the Year and Best Broadcast Advertisement when the 20th annual SAMMY awards were presented by Security Sales & Integration (SSI) magazine at ISC West, the largest security industry trade show in the U.S., in Las Vegas on April 14.
Introduced in 1995 by SSI, the SAMMY awards is the security industry’s only program of its kind to recognize and honor installing security dealers and integrators for their marketing, sales, business, installation and overall excellence.
Vector Security was recognized for its integrated installation work at Knoebels Amusement Resort in Elysburg, PA. Using their trademark consultative approach, Vector Security experts designed and installed a customized integrated video and access management system that would ensure a safe, fun and quality experience for visitors to America’s largest free admission amusement park. Addressing improved efficiencies as they relate to public liability, loss prevention and safety issues drove system design.
Judging in this category was based on innovation, design, integration, seamlessness of installation, uniqueness and end-user satisfaction.
In the category of Best Broadcast Advertisement, Vector Security won for its 30-second television commercial promoting home automation solutions in markets that included Pittsburgh, Tallahassee, FL. and Jacksonville. FL. As part of an integrated marketing campaign that included direct mail, email and pay-per-click advertising, the TV ad utilized the same messaging and visuals across all marketing mediums for a consistent look and feel. Judging in this category included visual appeal, production quality, clarity of message, emotional response and call-to-action effectiveness.
“We are honored to be recognized by SSI magazine in front of our colleagues and other industry leaders for our marketing and business innovation,” said Art Miller, Vice President of Marketing for Vector Security. “We approach our business with the objective of being responsive to industry trends and developing thought leadership that positions us as experts in what we do. These awards are a wonderful affirmation that our efforts are taking hold in the industry. We thank SSI for recognizing us.”
About Vector Security
For more than 40 years, Vector Security, Inc. (www.vectorsecurity.com) has been a premier provider of intelligent security solutions tailored to the needs of the customer. Headquartered in Pittsburgh, the company offers a full suite of electronic security services for residential, business and national account customers across North America and the Caribbean through a network of branches and authorized dealers. Through its subsidiary, Industry Retail Group (IRG), the company also offers customized managed broadband services that lay the foundation for unsurpassed business intelligence. Vector Security is a sister company of the Philadelphia Contributionship, a mutual insurance company founded in 1752, and currently provides cost-effective, technology-based security solutions to nearly 300,000 homes and businesses.