There are many myths surrounding IP video cameras that can lead businesses to think it’s an unsafe or unrealistic solution for the enterprise. For example, many believe that cloud video is unsecure, too complex to install, expensive and lacking in maturity.

Yet, the reality is that these systems often offer a strong alternative to traditional analog systems. And, if properly installed, cloud storage can boost your business’ overall security measures.

Cost-Effective Protection

The upfront cost of cloud cameras is typically more expensive than analog ones, which contributes to the myth that these systems are costly. However, IP cameras eliminate the need for an onsite digital video recorder (DVR) or network video recorder (NVR). Therefore, when looking at the full security package, IP cameras often end up being a more cost-effective option for small-scale implementations. Maintenance costs are also typically reduced, as there is no software or equipment that requires updates.

Improved Accessibility

Video surveillance for analog systems is only available on premise, making it difficult to view footage on-the-go or across locations. When housed in the cloud, surveillance footage can be viewed via smartphone, tablet or a desktop web browser at anytime. Simply log in to stream live or archived videos, making remote and multi-site monitoring simple.

In-camera analytics also make the data captured by your camera more accessible. Instead of viewing hours of video footage to find a specific incident, filter based on events to track customer and employee activities, improve processes and increase performance.


As your business grows, your cloud-based solution can scale with your needs. New users, locations and cameras can easily be added to your existing infrastructure without rewiring.

Streamline management even further as you grow with centralized monitoring at one facility.

Secure Storage


Just like other systems hosted on your company’s network, video surveillance stored in the cloud should be protected by SSL encryption, virtual private networks (VPNs), firewalls, access control and strong passwords. Security vendors should also be vetted to ensure SAS 70 or ISO 27001 certifications. If proper safeguards are taken during the installation process, then security shouldn’t be an issue moving forward. Have your loss prevention team work with your IT team to ensure implementation meets network security best practices.

Not ready to completely move to the cloud? Cloud storage can also act as an effective back up to your DVR—serving as fail-safe should the on premise solution get damaged or stolen.

Image Source: Peggy_Marco