For the first time in 26 years, Vector Security® is refreshing its brand strategy to highlight the overall customer experience and position the company as a leading provider of security and security-related solutions tailored to customer needs and business objectives.
New Branding Positions Vector Security as Provider of Intelligent, Tailored Solutions
PITTSBURGH, June 12, 2012 – For the first time in 26 years, Vector Security® is refreshing its brand strategy to highlight the overall customer experience and position the company as a leading provider of security and security-related solutions tailored to customer needs and business objectives.
The new branding consists of a refreshed Vector Security logo and the introduction of a new tagline for the company, “Intelligent security tailored for you.”
“Our new branding reinforces our commitment to meeting the unique needs of our customers,” says Pam Petrow, President and CEO of Vector Security. “Our goal, as always, is to build lasting relationships with them to meet their security needs today and into the future.”
“The Vector Security brand underscores what is important to customers,” says Art Miller, Vice President of Marketing for Vector Security. “Research shows that our customers see us as a reliable, dependable and relationship-driven provider of quality products and services. From design to installation to service, we are focused on delivering an exceptional experience that is consistent and valued by customers no matter what office serves them or which people they engage across any of our service territories.”
The new branding includes increased customer communications and an improved website, both of which educate customers on security and security-related best practices. The new website, which will launch later this summer, will also showcase new products and services provided by Vector Security and its preferred partners that can offer added convenience and protection.
For nearly 50 years, Vector Security, Inc. (www.vectorsecurity.com) has been a premier provider of intelligent security solutions tailored to the needs of the customer. Headquartered in Pittsburgh, the company offers a full suite of electronic security services for residential, business and national account customers across North America and the Caribbean through a network of branches, authorized dealers and their ADS Security division. The Vector Security Networks division offers customized physical security and managed network services to multi-site commercial customers. Vector Security is a sister company of the Philadelphia Contributionship, a mutual insurance company founded in 1752, and currently provides cost-effective, technology-based security and automation solutions to nearly 386,000 homes and businesses across 58 branch locations.